Customer/User Experience, Accessibility, Statistical Data

Research is an ongoing process in the development of my skills, I primarily research consumer behaviour and experiences. To inform decisions in the design and/or development of my projects and provide a more inclusive experience for consumers, while building a competitive advantage for teams.


The Accessibility of Gameplay

Did you know that 1 in 5 of the UK population have a disability? This project analyses a range of disabilities and how they impact gameplay experiences, through a mix of quantitative and qualitative research. This project received a grade of 85% and has encouraged my endeavours to create more accessible and inclusive consumer experiences.


UX Research

Global Strategic Marketing

This project analyses the cultural differences in marketing and consumer behaviour between the UK, China, & Nigeria, and how these differences influence B2B, B2C, and product branding in each country. My primary tasks were to contribute to the research and maintain the presentation's design, structure, and graphics; while fact-checking other member's research findings. Our efforts resulted in receiving a Distinction grade.


Market Research

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©2020 by Nicholas Heywood.

Automotive Persona B

Automotive Persona B