Customer/User Experience, Accessibility, Statistical Data
Research is an ongoing process in the development of my skills, I primarily research consumer behaviour and experiences. To inform decisions in the design and/or development of my projects and provide a more inclusive experience for consumers, while building a competitive advantage for teams.
Global Strategic Marketing
This project analyses the cultural differences in marketing and consumer behaviour between the UK, China, & Nigeria, and how these differences influence B2B, B2C, and product branding in each country. My primary tasks were to contribute to the research and maintain the presentation's design, structure, and graphics; while fact-checking other member's research findings. Our efforts resulted in receiving a Distinction grade.