Digital Marketing

Social Media Campaigns

Snapchat

Staffordshire University: World Mental Health Day 2018

World Mental Health Day promotes awareness and opportunities for communities to learn about relevant services and talk about mental health. To boost engagement during a fundraiser, this filter was scheduled to appear between active hours of breaks taking place on campus to interact with students using Snapchat alone or with friends.

The filter was accessed 286 times during application use, used 22 times in Stories, and seen by 827 individuals in total.

World Mental Health Day 2018
MHW Cropped

Experiential Marketing

Conventions

Staffordshire University Welcome Fair

Most universities host a series of events as "Welcome Week" at the start of each academic year. As committee for multiple societies, we participated in promoting our services at multiple Club/Society Fairs to encourage new and continuing students to join our membership.

Charity Fundraising

World Mental Health Day

World Mental Health Day takes place annually on the 10th October. As committee of the Mental Health & Wellbeing Society at Staffordshire University, we hosted a Tea & Talk session to promote mental health services offered locally and/or at the university. We also raised proceeds to donate to the Mental Health Foundation.

Participation

Stoke-on-Trent City of Culture 2021 Bid

Stoke-on-Trent were preparing their City of Culture bid in 2017. A photo shoot was arranged at the Regent Theatre to prepare material for the public announcement of the bid, to which students of Staffordshire University were invited to participate. Although Stoke-on-Trent may not have been gained the City of Culture 2021, the bid strengthened the community spirit among residents of the city.

Election Campaigns

Staffordshire University: Full Time Officer Election Campaign

Campaign Budget: £30

During my time as Staffordshire University, I participated in elections for various roles on a tight budget. Physical campaigning plays a large part in the election process, not all students have enough time to read candidate manifestos. So the voting turnout sometimes hinges on whether a candidate approaches them and sells their campaign in a positive, memorable manner.